Brands That Flourish will create your business brand that reflects your purpose, mission, desired impression and enables the desired connection between you and your customer.
Brands That Flourish helps you create your brand, by extracting what is unique about your business. You may provide the same products and services as your competitors, but there will be something about how or why you do what you do, that will be unique to your business. This process is not only for new businesses – it also helps to refresh, reinvigorate and refocus existing businesses.
The first stage of Brand Creation of a successful brand is to isolate your uniqueness in the market and work out how best to convey that story to your customers.
The second stage is Brand Development where we help you create your branding. Your branding is the visual part of your brand, basically, everything you do that your customers will see. This includes your brand identity (or logo). It includes the colors, typefaces and imagery your brand uses to tell your brand story. Brand development also includes the key messages and the tone of voice you use in your communications. Developing your brand must include designing and developing your website.
The most important part of developing your branding is consistency. Consistency helps with recognition and familiarity. Familiarity builds trust, and trust stimulates connections, contracts, sales and customer satisfaction
The third stage is Brand Communication. Your brand resides in the hearts and minds of your customers. It is the sum total of their experiences and perceptions. You don’t have control over all of these, but there are some you can influence.
- the day in, day out part of building and maintaining a successful brand.
- the combination of activities under your control that influence your customers’ opinions of your company and its services/products.
- marketing and advertising
- design requirements, from marketing literature to sales tools, from packaging to exhibitions. It is how you portray yourself on social media.
The fourth stage is Brand Maintenance. These are the ongoing marketing programs aligned with your sales goals to enable increased profits that may include product launches, Customer Relationship Management, email list management, newsletter development as well as reputation management.
Brands That Flourish acts as your enhanced marketing department to supplement internal abilities, suggest and execute promotional programs, measure effectiveness, and continue to deliver your brand presence to your most desirable audiences.
Having completed the full scope of the brand creation, development, design and maintenance stages will guarantee a robust brand presence and make communication much easier. It will help you make sure that all your communications are ‘on brand’, which will help you make sure your marketing budget (and time) is spent in the most effective way.