Brand Identity Design
JaneGrismer.com Brands That Flourish Brand Identity Design may include logos, typography, colors, packaging, and messaging to complement and reinforce the existing reputation of your brand. Your brand is an emotional and even philosophical concept, while brand identity is the visual component of a brand that represents those larger ideas. Brand identity attracts new customers to a brand while making existing customers feel at home. It’s both outward- and inward-facing.
It’s vital that brand identity be consistent. Because it’s representing and reinforcing the emotions of your brand, the message portrayed by your brand identity components need to be clear, and consistent no matter where it’s displayed. Brand identity design is the actual process of creating the logo, color palette, typography, etc.