Brand Management

JaneGrismer.com Brands That Flourish provides services and customized solutions to manage the perceptions about the your brand that all of your various stakeholders in your business ecosystem hold when being presented with your company, products, services and promotions.  Your stakeholders are not just customers, consumers, and/or clients but also other groups like  – current & future employees, investors, vendors, suppliers, intermediaries, service providers, and social media, public promotions audience and general public.

Description

JaneGrismer.com Brands That Flourish provides services and customized solutions to manage the perceptions about the your brand that all of your various stakeholders in your business ecosystem hold when being presented with your company, products, services and promotions.  Your stakeholders are not just customers, consumers, and/or clients but also other groups like  – current & future employees, investors, vendors, suppliers, intermediaries, service providers, and social media, public promotions audience and general public.

JaneGrismer.com Brands That Flourish Brand Management tasks may include procedures to:

  • Understand what the current perceptions of that stakeholder group are (brand audits)
  • Identify what you would like them to perceive about the brand i.e. identify the goal (brand board)
  • Identifying what you would need to do to change the current perception to what you want them to perceive about your brand i.e. define the strategy or action plan (brand design)
  • Implement it and measure it (brand guidelines)

Brand management is important because a good brand name allows you the following advantages:

  • Good brand awareness generates word of mouth, positive feedback, referrals and accolades across all channels on line and off
  • Good brands can usually command a premium. You may choose not to charge a premium and price it at par with other brands, in which case you significantly strengthen the value-proposition even more.
  • Good brands get a price advantage from suppliers/vendors. If you are a good, known and visible brand, vendors and suppliers want to deal with you and hence are often likely to give you better terms.
  • It is easier to hire employees if you are a good brand.
  • Good brands generate good word of mouth, referrals, testimonials and good will