Within the window of time the consumer is considering purchasing your product, you could be posting amazing content that doesn’t directly sell them anything, but rather provides them with information that’s useful and engaging. This could be a variety of things: articles, videos, you name it.
Having content that goes along with your product will answer a potential buyer’s questions and puts them into the funnel without having to carry out a hard sell. You’re providing them with high-quality content they didn’t know they wanted.
Brands That Flourish Content marketing develops content across platforms to position you as the most credible source on a topic that is important to your customers so that you’re more likely to be regarded as a thought leader in your industry. Becoming a brand that provides content that none of your competitors are providing can turn your company from a means to sell a product to an information hub people can count on.
Content marketing requires not only writing information, it may be a video series, an e-book, a webinar, educational resources, downloadable content, or any form of entertainment that offers unique information about a topic your customers and potential clients can’t find anywhere else.